Graphic design

DTP

Branding

Concept

Brand Identity: Wilder

This project is a concept: an app that retrieves lost items using a bluetooth keychain.

Challenge

I applied the principles of UX design to develop a user-friendly app. By analyzing existing apps and doing targeted research on the target audience, I gained insights into the user's needs.

I translated these insights into a user journey that maps the user's path step by step.

The most important scenarios were worked out visually.

The result is an intuitive interface that remains easy to use even in stressful situations.

My approach

I applied the principles of UX design to develop a user-friendly app. By analyzing existing apps and doing targeted research on the target audience, I gained insights into the user's needs.

I translated these insights into a user journey that maps the user's path step by step.

The most important scenarios were worked out visually.

The result is an intuitive interface that remains easy to use even in stressful situations.

Challenge

The app helps users find lost items quickly.
Users can easily add new items and use a separate screen to instantly locate an item.
The interface should be intuitive and stress-resistant, as the app is often used in moments of haste or frustration.

My approach

I applied the principles of UX design to develop a user-friendly app. By analyzing existing apps and doing targeted research on the target audience, I gained insights into the user's needs.

I translated these insights into a user journey that maps the user's path step by step.

The most important scenarios were worked out visually.

The result is an intuitive interface that remains easy to use even in stressful situations.

Branding

I developed a simple visual identity based on the user research and function of the app.

Logo: Inspired by a sonar, matching the theme of search and find.

Color use: Purple tones provide a calm, accessible look.

Logo

I developed a simple visual identity based on the user research and function of the app.

Logo: Inspired by a sonar, matching the theme of search and find.

Color use: Purple tones provide a calm, accessible look.

Out-of-home campagne

built the user journey out of three different scenarios:

Creating a new account.

Adding a new bluetooth key.

Locating an item.

Below you can see the diagram that the user follows. Each block represents a screen that needs to be designed. The diagram makes it clear which designs are needed and how they relate to each other.

Drieluik flyer

This persona is based on a fictional person. This allowed me to properly identify the user's needs, challenges and pain points. It gives a clear and recognizable picture of the target audience, which helps in making design choices.

Catalogus

This persona is based on a fictional person. This allowed me to properly identify the user's needs, challenges and pain points. It gives a clear and recognizable picture of the target audience, which helps in making design choices.

Social media

This persona is based on a fictional person. This allowed me to properly identify the user's needs, challenges and pain points. It gives a clear and recognizable picture of the target audience, which helps in making design choices.

Wesbite

This persona is based on a fictional person. This allowed me to properly identify the user's needs, challenges and pain points. It gives a clear and recognizable picture of the target audience, which helps in making design choices.