Het leukste festival
The first edition of Het Leukste Festival for our professionals and clients is a reality. Daan strives for excellence in employer practices, and therefore our ambition is to provide an enjoyable day for everyone who is seconded with us. As a graphic designer, I was tasked with creating the branding for Het leukste Festival – a day focused on family, children, networking, and above all, enjoying the best festival.
Logo design
Designing the logo was one of the biggest challenges within this project. It underwent significant changes. In the early design phases, my focus was primarily on the concept of summer, festivals, and activities. Although this was a solid starting point, the marketing and event managers wanted the logo to be not tied to a specific season and to align more with the Daan brand identity.
The second concept had a more mature style. I incorporated Daan's "stickers" branding into a 3D form and aligned the concept more closely with the Daan brand identity. However, the feedback I received was that it still deviated too much from the Daan brand identity.
Finding a middle ground was the biggest challenge. I was given the task to be creative and go all out, but the feedback indicated that this didn't quite meet the expectations. With the concept of a festival for families and fun activities in mind, and the Daan brand identity as a guideline, I created numerous logo designs.
​
For the presentation to the marketing team, I tasked them with selecting their top 3 favorite logos. This way, I could gather everyone's opinions, and together we arrived at a design.
Branding
The colors represent the various sectors Daan works with: blue for government, pink for healthcare, and yellow for education. Green and orange are taken from the Daan brand identity. The fonts Bebas Neue and Oswald are part of the Daan brand identity. Summervibes is occasionally used in communications.
The festival logo
The logo consists of a circle with a smaller inner circle. Inside the inner circle, the text "het leukste festival" and "Daan" are displayed. The text "het leukste festival" stands out more due to the contrast and therefore appears more prominent. "Daan" is in the Daan orange color, just like the circles, ensuring it aligns with the Daan brand identity.
Elements branding
The brand identity elements are inspired by various vector illustrations. Personally, I’m a big advocate for creating custom assets. These elements give an impression of the festival atmosphere.
​
The deep blue color takes a central place, while the other colors support the various illustrations. The hot air balloon serves as a reference to Daan. The elements are applied in different ways across media materials, with various variations. In the website header, the festival is displayed in detail, with each design incorporating blue and clouds or white in a specific way.
Offline content
The offline products include the invitation, popcorn box, beer coasters, and bag. The invitation is the first design and sets the direction for the other products.
The other products contain fewer or no illustrations, resulting in a calmer visual effect, but still retain the recognizable blue color. And of course, we have the festival logo. Along with the invitation, all of these items were actually used at the festival.
Online content
The promotion of the festival was mainly focused on Daan's social media channels. In addition, we created a webpage with all the necessary information. On this page, the illustrations were playfully integrated to give a good impression of the festival. I was also responsible for managing all content on the social media channels, including determining the timing and formats for all posts.
Images of the festival