Wesselman
This project was carried out during my time at Slidebuilder B.V.
For Wesselman I developed a template set and slide library. In my role as Visual Designer at Slidebuilder B.V., I create user-friendly templates for various clients. Users have access to both the template set and slide library, enabling them to create their own presentations while maintaining brand consistency.
In addition to designing the slides, I played a key role throughout the project: I managed all communication with the client and was responsible for the entire planning process. I handled the project independently, with my colleague—the Customer Success Manager—delivering the final version.
Assignment
Their existing presentation was outdated, and users experienced difficulties when trying to edit various elements. It was therefore essential that the new template set not only be user-friendly, but also reflect the professionalism and visual identity of Wesselman—serving as a true calling card for the organization.
Throughout the project, my role was to translate expectations and requirements into a fully functional product.
To achieve this, I worked closely with Wesselman’s communications advisor.
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The main requirements were: user-friendliness, the right look & feel, a clean and professional appearance. In addition, it was important that the slide library included enough layouts with room for various charts and tables.
My approach
Wesselman is a tax advisory firm whose core values are: professional, reliable, and business-oriented.
Their presentations are primarily text-based, which is why I chose to keep these slides clean and minimal. The brand identity is subtly reflected through the use of corporate colors and a light background with a soft gradient.
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For more visually oriented slides, I used a dark background. This creates a strong contrast between imagery and style, resulting in a powerful visual impact.
Userfriendly
Usability is a key aspect of every product delivered by Slidebuilder.As a designer, I always strive to find the right balance between user-friendliness and visual appeal. I constantly challenge myself to step outside my comfort zone while aiming to exceed client expectations.
A strong example of this is a slide featuring a growth diagram. By incorporating an illustration of a growing plant, the message of growth is emphasized. To add extra impact, I included an intro animation for both the plant and a watering can. Despite the visual enhancements, the slide remains highly user-friendly: users can easily edit the text or remove elements as needed.
The result
The client found the collaboration very pleasant. The first version required only a few minor adjustments, and the client is ultimately very satisfied with the template set and slide library.
Not only were the expectations and requirements met, but they were even exceeded. Thanks to the new templates, they can now easily create professional and polished presentations.
