Embora Group
This project was carried out during my time at Slidebuilder B.V.
For Embora Group b.v. I developed a slide deck. My role as a visual designer at Slidebuilder involves creating user-friendly templates for various clients. In addition to developing the slides, I manage the entire project: from client communication and discussing schedules to the execution.
Assignment
Embora wanted a selection of slides to be developed that would align with their brand identity.
During the meeting, we mainly discussed their specific wishes and needs. Embora gave me, as the designer, the creative freedom to come up with my own proposal and develop the slides.
My approach
My goal was to ensure that the recognition of Embora was prominently featured. After several discussions with the client, inspiration from the website, and the provided content, I developed a plan of action. Embora has a playful and cheerful brand identity, and I wanted to highlight this in the design. To ensure that not every slide became too playful, I selected a few slides where this playfulness would stand out. This creates a balanced alternation and a sense of freshness.
The design
My research showed that one of the core values of Embora is a wealth of knowledge and data. A characteristic of their visual style is the use of vector illustrations. I incorporated these illustrations into the slides, ensuring that the core values remain recognizable. Additionally, the slides are supported by various animations.
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To ensure the overall user-friendliness, I built the template entirely in the background within PowerPoint. With the methodology we use at Slidebuilder, we have the knowledge to structure it in such a way that third parties can use it without compromising the formatting.
