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Innovation Quarter

This project was carried out during my time at  Slidebuilder B.V.
For Innovation Quarter I developed a template set and slide library. My role as a Visual Designer at Slidebuilder B.V. involves creating user-friendly templates for various clients. Users have access to the template set and slide library, allowing them to independently create presentations while maintaining the brand style.

In addition to developing the slides, I play a major role in the project: I handle all communication with the client and am responsible for the full planning. I execute the project entirely independently, with my colleague (Customer Success Manager) handling the final delivery.

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Assignment

Innovation Quarter has been using Slidebuilder's services with great satisfaction for a long time. Recently, they launched a new brand style and tasked us with renewing and optimizing the existing slides.

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The external agency responsible for the brand style had prepared and delivered all the desired slides, ready to use. My task was to make these slides user-friendly and, where necessary, improve or expand them.

My approach

To ensure the communication was as efficient as possible, we kept short lines of communication and made clear agreements about where feedback would be given. The agency checked the brand style and design, while Innovation Quarter provided feedback on the content of the slides.

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Since I received many ready-made designs, I focused on making them user-friendly.

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The design

The first thing I did was completely transform the designs into a well-functioning template. After that, I tested everything and made decisions based on these tests to improve user-friendliness.

  • Increased text styles so that the content is legible on every screen.

  • Added image placeholders, allowing users to easily replace images.

  • Varied slides in color and content, making them flexible for different uses.

  • Optimized diagram slides, with varying amounts of steps. Users can easily remove steps without losing the layout.

  • Added animations to make certain slides less static and to give the presentation a more dynamic feel.

The result

The end result is a user-friendly and professionally designed template set that fully aligns with the new brand style. I was able to optimally apply my expertise to accurately translate the design into a well-functioning product.

Innovation Quarter is very satisfied with both the collaboration and the final result.

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